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How to

Borrowing other people's experience is what made humans the most successful animal.

Here we share what we have learned building websites — ours and other people’s.

  • How to set up Enhanced Link Attribution in Google Analytics

    Enhanced Link Attribution is an extra feature of Google Analytics, switched off by default. Its purpose is to let you see which links on your site work well and which ones almost nobody clicks. Knowing that, you can improve the navigation and usability of the site — which in turn does its position…

  • How to produce an SVG in Adobe Illustrator

    These days the vector format SVG is the best format there is for website icons. SVG icons weigh very little, scale without any loss of quality, and are easy to animate or to make respond to events — hover, click and the rest.To get a final SVG that is as small as possible and comfortable for a web…

  • How to check the quality of a website

    This page is a short extract from our article "Website quality" and from several other pages where we set out what to look at when judging a site, and why. Here we give only the essential links — the most dependable services for checking a site. Checking speed Google PageSpeed…

  • How to find out which CMS a site is running

    The overwhelming majority of sites on the internet run on a CMS — a content management system, or "engine". The exceptions are static sites, made of ready-built HTML pages. Those were the norm in the early days of the web, when pages were written by hand. They are becoming popular again,…